Research shows 75-95% of drop out rate is caused by multiple factors, such as lack of motivation, inadequate monitoring, and poor course design. However, lack of personal interactions with peers and instructors is one critical factor that stands out.

The initial principles of MOOC design heavily rely on interaction with other learners, but their large scale makes individual attention impossible. Students want to resolve doubts and correct errors, but the lack of engaging interactions between peers and instructors removes opportunities to enhance learning experiences for students.

Research shows that integrating social media into online learning can improve both learning outcomes and experiences. This is where I found a key design opportunity — bridging the gap between what MOOC platforms currently offer and what students actually need for collaborative learning.