Opus, a Web 3.0 startup under Lowell Private Equity, partnered with a Korean hotel/resort to create an innovative NFT-based membership program, combining tokenized ownership with hospitality services. I designed a website where users could purchase membership NFTs directly through their crypto wallets. To make the concept accessible for traditional hospitality customers unfamiliar with Web 3.0, I introduced the concept gradually, integrated wallet connection flows, and showcased the hotel's amenities alongside membership benefits. I sourced and customized diver-themed illustrations for the NFTs to reflect the resort's oceanfront identity.